SaaS Category Creation - Contributed Article

This article, which I ghostwrote for Bluetail’s Founder & CEO, explores how the company is pioneering a new software category in business aviation. It dives into the creation of Maintenance Information Management (MIM) technology and the challenges of introducing innovative solutions in an industry that often resists change. The piece highlights the key strategies behind category creation, how Bluetail is driving disruption in the aviation SaaS space, and the company's efforts to transform aircraft records management.