I'M
CRYSTAL GARCIA,
AND I'M A PRODUCT MARKETING LEADER, GTM STRATEGIST AND REVENUE DRIVER FOR HIGH-GROWTH COMPANIES.
expertise
HERE'S WHAT I'M GOOD AT...
PRODUCT MARKETING
95%
GTM STRATEGY
95%
CONTENT CREATION
95%
CONTENT MARKETING
95%
EMAIL MARKETING
90%
GROWTH STRATEGY
90%
SOCIAL MEDIA
90%
PAID CHANNELS
90%
BRAND MARKETING
90%
SEO
85%
C
Well, hello there! 👋
Thanks for stopping by! A little about me...
I'm the kind of marketer who gets genuinely excited about figuring out why a product wins. And then making sure that story lands across every team, every campaign, and every sales conversation with gusto.
I've spent a good chunk of my career at high-growth SaaS companies, building and optimizing product marketing functions from the ground up. Think positioning and messaging, GTM strategy, sales enablement, and launch systems that actually drive adoption and revenue. You know, the fun stuff!
I'm obsessed with being the voice of the customer, telling stories that land, and making a real impact. That's what I'm all about.
Want to know more? Check out my full resume below! 👇
PORTFOLIO
EXPERIENCE
2025-2026
Bebop.ai
HEAD OF BRAND + PRODUCT MARKETING
💥 Epic Win:
As the venture's first dedicated Head of Marketing, I worked closely with Product & Dev to create an 87.5% CAC reduction + 3.5x trial-to-conversion increase.
2023-2024
BLUETAIL
HEAD OF MARKETING, BRAND & PRODUCT
🔥 Epic Win:
Increased post-demo pipeline by 20% through a mix of consistent contributed content, events, newsletter creation, sales enablement materials, and ABM tactics.
2021-2023
TRAINUAL
PRODUCT MARKETING MANAGER, LEAD
💥 Epic Win:
As the company's first PMM, I created the entire product marketing and GTM function, including goals, strategies, cross-company collaboration, and adoption metrics.
2019-2021
COPLEX
LEAD GROWTH STRATEGIST
💥 Epic Win:
I tested the viability of over 40 ventures, many of which ended up with VC funding. I then worked to help grow and iterate their processes to hand off as they graduated the Coplex program.
2016-2018
SQUADPOD
DIRECTOR OF MARKETING
💥 Epic Win:
Created and hosted a "Women in SaaS" podcast that helped to establish the company as a thought leader.
2015-2016
FIREAPPS
SR. CONTENT MARKETING MANAGER
💥 Epic Win:
I re-titled, edited, and promoted the company's first e-book. This ended up being their most downloaded piece of content in their history, and acted as a lead magnet for top-of-funnel efforts.
2012-2015
EBAY ENTERPRISE
MARKETING & CONTENT MANAGER
💥 Epic Win:
I was able to work with huge brands like Helzberg Diamonds, the NFL, and Peeps to help them create online ad content that was on-brand, compelling, and effective.
CONTACT
Thank you so much for checking out my site! If you'd like to connect or discuss potential opportunities, feel free to reach out. I'm always open to exploring opportunities and collaborating.
crystalchavezgarcia@gmail.com
call or text: 623-239-7901
