I'M
CRYSTAL GARCIA,
AND I SPECIALIZE IN CONTENT & PRODUCT MARKETING.
expertise
HERE'S WHAT I'M GOOD AT...
CONTENT CREATION
95%
CONTENT MARKETING
95%
PRODUCT MARKETING
95%
GTM STRATEGY
95%
EMAIL MARKETING
90%
GROWTH STRATEGY
90%
SOCIAL MEDIA
90%
PAID CHANNELS
90%
BRAND MARKETING
90%
SEO
85%
C
Ah, product and content marketing — my two passions that go hand in hand.
For each of these, making a big impact means telling stories that resonate and create real connections — turning prospects into customers, and customers into enthusiastic brand advocates. That’s what I’m all about!
Over the years, I’ve helped SaaS companies and tech startups by creating entire product marketing and content functions, delivering strategies that drive real results, and consistently delivering on the KPIs that matter most.
Want to know more? Check out my full resume below! 👇
PORTFOLIO
EXPERIENCE
2023-2024
BLUETAIL
HEAD OF MARKETING
🔥 Epic Win:
Increased post-demo pipeline by 20% through a mix of consistent contributed content, events, newsletter creation, sales enablement materials, and ABM tactics.
2021-2023
TRAINUAL
PRODUCT MARKETING MANAGER
💥 Epic Win:
As the company's first PMM, I created the entire product marketing and GTM function, including goals, strategies, cross-company collaboration, and adoption metrics.
2019-2021
COPLEX
SR. GROWTH STRATEGIST
💥 Epic Win:
I tested the viability of over 40 ventures, many of which ended up with VC funding. I then worked to help grow and iterate their processes to hand off as they graduated the Coplex program.
2016-2018
SQUADPOD
SR. MARKETING & CONTENT MANAGER
💥 Epic Win:
Created and hosted a "Women in SaaS" podcast that helped to establish the company as a thought leader.
2015-2016
FIREAPPS
SR. CONTENT MARKETING MANAGER
💥 Epic Win:
I re-titled, edited, and promoted the company's first e-book. This ended up being their most downloaded piece of content in their history, and acted as a lead magnet for top-of-funnel efforts.
2012-2015
EBAY ENTERPRISE
MARKETING & CONTENT MANAGER
💥 Epic Win:
I was able to work with huge brands like Helzberg Diamonds, the NFL, and Peeps to help them create online ad content that was on-brand, compelling, and effective.
CONTACT
Thank you so much for checking out my site! If you'd like to connect or discuss potential opportunities, feel free to reach out. I'm always open to exploring opportunities and collaborating.
crystalchavezgarcia@gmail.com
call or text: 623-239-7901